Face your fear of goal setting. If you want to scale your business, you have to set goals, track them, and adjust. In my podcast episode, “How to Set Goals with Results” I give you my advice on what has worked to help me become a top-producing real estate agent.
Less is more. Set a dedicated time to create goals that aren’t overwhelming. You want to challenge yourself but figure out what goals are truly important. Prioritizing is key when setting goals.
In this episode, I tell you what to avoid when setting goals and tips on elevating your goals to set up for success.
Get focused and think about the one thing that has worked so far. If you don’t have a business yet, think about what is the one thing it’s going to take to make it work.
In my business, lead generation is my one thing that is key to scaling.
Understand what number you want to hit. Don’t feel overwhelmed. You just need to create an achievable plan of action for each goal.
What are 4 things you can do to reach ‘X’ goal?
Take your goals and break them down daily, weekly, monthly, quarterly, and annually.
How many people do I have to talk to if I want to get ‘x’ amount of leads?
If you don’t know the numbers you need, pick numbers you feel would lead to success and try it out. If I want 4 contracts, I may want to set 8 appointments to achieve the 4. After you’ve tried it out for a month or two, analyze and adjust as you see what works and what doesn’t.
Set a time every day, week, month, quarter, and year to check up on your tracking. Think “How did I do this week?” and “What can I do next week?”
It’ll come more easily as you practice.
If you have a team or group working with you, they NEED to be involved in your tracking. Tracking affects everyone working towards the same goal. If your team members don’t know what the goal is, they can’t run with you to get there.
Help your team achieve THEIR goals. You need to know their goals too. This is what differentiates a boss from a leader. If you don’t know what your team’s personal goals are, I encourage you to stop what you’re doing and find out. I know that my Executive Assistant is saving to start a family and take more family vacations. Therefore, I can help her achieve any bonus opportunities that may be available to her through our company.
Take your team out to lunch at the end of the month to go over your monthly tracking. Go over your monthly activity/results and talk about “What are we going to do as a team to adjust and fix or improve activity to achieve goals?”
When you’re tracking, ask the important questions.
“Did I reach my daily goal?” If not, I’m going to add the shortage to the next day.
If my goal was to make 10 calls today and I only made 7, I’m going to add 3 calls to do tomorrow.
Set fewer goals so you can focus on the ones that are most important to you.
Track everything. Track every dollar. Track every effort/activity. At the end of the year, you can look back and see what worked and what didn’t.
Learn which lead sources are benefitting you the most and put your resources in those that are serving your business more than the others.
Your goals need to be achievable and also excite you. You have the potential to make 2022 your best year yet. Now get out there, set your goals, create a plan of action, and track like your business depends on it!
To get my top tips on how to set goals, listen to my Hold My Juice Box podcast episode ‘How to Set Goals to Get Results.’
Listen now on Apple Podcasts and Spotify!
If you’re a working mom, check out my blog post on How to Balance your Day as a Working Mom
Give Yourself Grace.
That’s the word I learned to appreciate during the start of the pandemic and the national lockdowns.
I had high expectations and goals for 2020. I also had never experienced something so outside of my control affecting my goals and plans so significantly.
It took a while but I learned to give myself grace. To understand that it’s a season, maybe a long one, but just a season.
There were days that I was doing school with the kids because all the schools were closed and I didn’t have time to make my work calls.
I completely shifted the way I did business so that I could keep my business going in the right direction and not lose ground, all while doing school with the kids, watching everything unfold in the news, etc.
Prioritize Planning When Things are Good.
Looking back on 2020 gave me a whole new approach to business planning. I decided that I would do my best to never be caught that off guard with my business again.
To structure it in a way that wouldn’t be so set in stone. A way that as life changes, because it will, the business can change with it yet continue to grow.
My business planning takes place every fall. I focus on my vision and goals for the year and what it will take to achieve those goals.
The first step in that was creating an unshakable foundation that everything else could build on and stay firm even if everything else changed. To do that, I put systems in place.
Create Sustainable Systems.
Your systems will grow and change as you do. I regularly change the way my business systems operate to better perfect them when my business grows.
Systems you put into place will not be set in stone but the core of them will remain and grow.
When you have systems in place working for you, they can and will run in the background to keep everything else running smoothly.
If things ever go sideways(which they will), you have the availability to address them without neglecting anything else because you know your systems are working for you in the background.
Time Management is Key.
I’ve gotten consistent with time-blocking, and you should too. This is when you get intentional with scheduling your day to prioritize the most important things you need to get done.
I have always time-blocked my days but I built in much more quality time with family and much more focused time for work.
Busy doesn’t always mean productive. Remember that.
For me, having shorter times for calls, emails, and tasks made me work more efficiently because then I don’t have time to procrastinate.
Outsource or Hire Help.
I made the decision to hire more help and my business has been thriving ever since.
I’ve always had a Transaction Coordinator and I don’t know what I would do with out her managing my transactions, but I made the jump and hired an Executive Assistant.
My goal was to break past the level of annual sales I had consistently been maxing out at.
By hiring my Executive Assistant, she has increased my business and taken my systems and marketing to a new level.
She has also taken on all the work that I wouldn’t get to until 11:00 at night when the family was asleep, making my quality of life and the efficiency of my business so much better.
The Most Important Thing is to Focus on the People.
I’ve always kept the amazing people I work with first in my business whether it’s clients, contractors, inspectors, other agents, etc.
I do this because I love the people I work with and everyone struggled through this pandemic in one way or another. Whether it was financially or emotionally or something else altogether.
Take the time to be extra supportive and encouraging to families and people you work with, because we are all just trying to come out on the other side of this pandemic.
Working through the pandemic really brought that into focus.
You may feel stuck in your business or planning to start a new business. Don’t let yourself stay stuck. There are so many resources out there intended to help you grow.
Using these 6 tips I just shared, will help you navigate the overwhelm you may be feeling in your business post-pandemic.
If you choose to implement any of these, be sure to let me know how they work for you by tagging me on instagram @czimm_realtor.
A productive day starts the night before.
Even though a having a consistent bedtime helps, there is more that accumulates to a productive day ahead.
Every night I prepare and lay out everyone’s clothes for the next day, along with packing lunches.
Weekdays are long in our family, between work, school, and extracurriculars.
Making sure that everything is ready to go is an essential part of my routine. Because having to run back to the house in the middle of an already busy day can be frustrating.
Lists are everything!
Before I go to bed, I always write out my list for the next day. I usually have a list of things I want to accomplish at work and another list of personal/family things for that day.
I only write items for that next day, not for the entire week since things can change so much day to day.
If I have a busy day ahead, I’ll time block so I can see the day broken down. Time blocking a busy day makes my tasks feel manageable and not so overwhelming.
The best part of planning and listing the day out is when my tasks are done and I can rest and recharge for the remainder of the evening. Taking control of my day makes it so I’m focused on the task at hand, instead of thinking about everything else I need to do.
Once my tasks are completed for the day, I make my list for the next day so I can focus on the rest of my evening with family.
I usually wake up around 5:30 and shower before the kids wake up. This time is essential as a working mom.
I listen to motivational or uplifting podcasts while I get ready and if the kids aren’t awake by the time I’m done, I do a devotional.
Once the kids are awake, around 6:30, we have breakfast, get them dressed, feed the dogs, get the car loaded up and leave around 7:45.
After dropping off the kids, I get to the office around 8:30 and start my day.
I check the list/time-blocking I made the day before and jump right in. I try to avoid getting into my emails first thing, so I don’t get bogged down and distracted from my list.
My mornings are usually dedicated to finding new clients and setting appointments with clients.
Around 11 I eat lunch and check emails or update my database.
Afternoons are reserved for showings, meeting with clients, continuing education, and other “housekeeping” business items.
At 3:00 I pick up the kids and we go to a park if it’s nice out. If it’s raining, we go get a treat at the coffee shop or ice cream depending on the season.
From 4:00-6:00, I chauffer the kids between extracurricular activities and we usually get home around 6:30 in the evening.
6:30-8 is family time. We play, eat dinner, baths for the kids, movies, homework etc.
Once the kids are in bed, my husband and I tidy up the house and prep for the next day.
Around 9 we get to relax or take care of extra work items. We really try to keep work at work and just enjoy being home together but are both flexible since we have demanding careers.
Friday afternoons/evenings and weekends are family time and we love going on adventures, whether it’s camping, fishing, hiking, or off-roading.
It's a busy life, but we love it!
Hi, I’m Christina Zimmerman, your military realtor!
I am here to help you have the best real estate experience.
I grew up on a ranch in a small town in Colorado. I’ve always been passionate about travel and initially started my career as an Archeologist. This career allowed me to travel all over the country looking for areas with rich cultural histories. This was my DREAM job and I had planned to work in this field forever.
I met my husband, David, in a “message to the wrong person” scenario. We eventually met in person four years later and dated long distance until he proposed in Hawaii over New Years. David is in the US Navy which allowed us to live in different places like Virginia, Florida, and now Washington state.
When we were in the process of purchasing our first home, we unfortunately had an agent who was known for taking advantage of military buyers who were unfamiliar with the area. Luckily we figured it out quickly and found a better agent but we never fully understood the buying process, expenses involved, etc.
I was a stay at home mom at the time and my husband suggested I become a realtor. That sounded like the worst idea to me but eventually I gave in. I had only planned to sell a few homes for extra income but ended up falling in love with real estate.
I love working with so many different people in real estate. I am passionate about helping military families find their dream home or sell their home to transition into a new chapter of life. My passion stems from wanting my clients to have a much better real estate experience than we did when we bought our first home. PCSing is overwhelming enough and I want to make your home buying/selling experience as easy and clear as possible.
My favorite aspect of my job is the people I get to meet along the way.
Meet the team of women who work beside me to ensure your real estate experience goes as smoothly as possible. Each one serves a different purpose and I am so grateful to have such an amazing team to work with. Let me introduce you to them..
Demi is the Executive Assistant for our team. She focuses on assisting me in day-to-day operations, while streamlining and organizing systems. Demi works in-office, alongside me, and is available if for any reason you cannot get ahold of me.
Demi was born and raised in Florida but the Navy brought her to Whidbey. She is a Navy wife with two rescue dogs. She always has a coffee in hand and podcast in-ear.
Robin McCawleyTransaction CoordinatorRobin, is the essential person who keeps everything running smoothly from contract to close. She ensures that all documents are in order, everything from the transaction meets compliance standards, and schedules inspections, repairs, closings and more.Robin is a mom and dog lover, and enjoys camping and spending time with her boys.
Noel BaumgartenBusiness Partner (Florida)Noel is a top producing Florida real estate agent who brings experience, expertise, and exceptional customer service to every transaction. She is the feet on the ground agent for all of our Florida listings and purchases.Noel is a wife and mother to a sweet daughter and loves spending time with her family at the pool or watching football.